Closing More Deals: How Business English Training Boosts Sales Team Performance

With so many brands competing for sales of one kind of product, simply targeting a customer’s need is not enough. A good sales pitch isn’t just about sharing a product’s good points, but also identifying your customer’s needs and wants to align your product’s points with them. To do that, strong communication skills that show sincerity, empathy, and expertise are needed.

For companies located and operating in more than one location, English is an important tool for their sales, marketing, and other operations. That’s why investing in Business English training has become a powerful strategy for multinational organizations looking to secure a great market position.

Why Business English Matters in Sales

A sales pitch should be more than just a recitation of facts and figures. A sales pitch should be persuasive, build relationships, and allow room for negotiation (if possible). Good communication skills are important in ensuring that your pitch is expressed clearly. For international teams, Business English training ensures:

• Clear communication – Sales professionals can explain complex solutions in a way that clients understand.
• Confidence in negotiations – Better command of English allows representatives to respond quickly and persuasively to convince their prospective clients that they are subject matter experts.
  
• Cultural adaptability – Training often includes cross-cultural communication, helping agents build stronger client trust.

When sales teams communicate effectively, the result is simple: more closed deals and stronger client relationships.

How Companies Benefited from Business English Training

Business English training programs have already shown remarkable results to many businesses, including multinational companies. By developing the communication skills of their staff in business English, these companies were able to become stronger even amidst the tough and ever-growing competition.

1. Airbus – While the company’s origins are European and it has diverse nationalities, English is mandated as the official language for communication to foster better integration and performance across its geographically scattered workforce and with its global customer base. This is consistent with the general trend of English becoming a global business and aviation lingua franca, a status reinforced by its role as the international language for aviation and critical safety documentation. 
2. Rakuten – In 2010, Rakuten implemented its “Englishnization” policy that required all employees to conduct business in English. While initially challenging, it transformed Rakuten into a truly global enterprise, better incorporating non-Japanese speakers and enhancing its competitiveness in the international market. 
3. Unilever – Unilever had an English language training initiative for over 1,100 employees to improve communication and professional capabilities across its global workforce. Located in over 60 countries all over the world, Unilever faced the challenge of ensuring that its richly diverse culture is harmonious by having one language in common.

How Business English Training Translates into Sales Success

For sales teams, improved English skills mean:

• More effective cold calls and presentations – Teams can confidently approach clients worldwide without hesitation.
  
• Stronger negotiation outcomes – Sales reps can clarify terms, counter objections, and close deals faster.
  
• Improved written communication – From proposals to follow-up emails, polished English makes businesses look more credible and professional.
  
• Better teamwork across regions – English training ensures smoother collaboration within multinational sales departments.
  

Why SMEs Should Consider It Too

While Fortune 500 companies have proven the impact of English training, small and medium-sized enterprises (SMEs) can gain even more. SMEs shouldn’t have to lose opportunities due to communication gaps. A small investment in Business English training equips sales teams to win more deals and confidently compete with larger players.

TMJP BPO Services Inc.: Empowering Sales Teams with English Training

At TMJP BPO Services Inc., we understand that strong communication drives business growth. Our specialized Business English programs are designed to help sales teams master the language of negotiation and persuasion, present ideas clearly to international clients, build cultural awareness for stronger relationships, and close more deals with confidence. 

Whether you’re an SME aiming to expand globally or a multinational refining your sales force, TMJP’s training solutions provide the competitive edge your team needs.

You can learn more about how business English training for your staff can boost your brand’s success through our white paper.